Netshelter’s Branded Network Adds TechGenix Network to Portfolio - May 08, 2007
TORONTO, CANADA (May 8, 2007) Technology vertical network pioneer, NetShelter, Inc., today announced that its Branded Network (NSBN) has become the exclusive banner ad representative for TechGenix Network, the largest IT resource and solutions center for IT professionals, network administrators and IT managers seeking enterprise IT solutions for their organizations.
“The TechGenix Network of sites attracts a very high concentration of enterprise and small businesses IT professionals with specific IT expertise and knowledge in IT products,” says Pirouz Nilforoush, Co-CEO, Director of NSBN for NetShelter. “With the addition of TechGenix sites we are able to offer highly integrated advertising opportunities such as sponsored solution centers which focus on a specific product or topic such as ‘IT Solution Centers’ or ‘Security Solution Centers’."
“The TechGenix network reaches a targeted audience of network administrators with buying power and expertise in important enterprise problems such as Enterprise IT Security, Network Administrations and Infrastructure, IT Management and Mobile IT. This will be a very attractive audience to add to NSBN’s IT Management Group,” adds Peyman Nilforoush Co-CEO and Head of Agency Relations for NetShelter.
The TechGenix sites joining NSBN include:
ISAserver.org (www.techgenix.com/network/isaserver.htm) is widely regarded as the web’s best independent resource for Microsoft’s ISA Server, with news, downloads, articles, 3rd party products, tutorials, newsletters, FAQs, and message boards. It attracts 165 – 175,000 unique visitors per month 90% of whom are administrators with ISA Server installations.
MSExchange.org (www.techgenix.com/network/msexchange.htm) contains an extensive listing of all the latest Microsoft Exchange software, hardware & services, numerous Exchange related articles and tutorials, plus news and information regarding anti-virus, antispam, email and fax software for Outlook and Microsoft Exchange servers. It attracts 300 – 320,000 unique visitors per month, 95% of whom are administrators with Microsoft Exchange installations.
MSTerminalServices.org (www.techgenix.com/network/msterminalservices.htm) dedicated to Terminal Services and Server Based Computing technologies such as Application Hosting, Security lockdown, Profile management, Virtualization and more and attracts 80 – 90,000 unique visitors per month 90% of whom are network administrators.
WindowSecurity.com (www.techgenix.com/network/windowsecurity.htm) provides Windows security news, articles, tutorials, software listings and reviews for information security professionals covering topics such as firewalls, viruses, intrusion detection and other security topics. It attracts: 400 – 425,000 unique visitors per month.
WindowsNetworking.com (www.techgenix.com/network/windowsecurity.htm) is the reincarnation of the immensely popular ‘World of Windows Networking’ resource that has been around since the early days of the web to serve the need for reliable information on how to setup, maintain and troubleshoot Windows networks of any size. Its audience ranges from 640- 665,000 unique visitors per month.
“We have spent years building a series of sites that meet the specific needs of information technology professionals from the enterprise to the SMB market. Along the way we have collected a highly engaged audience that is passionate about IT and the community they find on our sites,” says Sean Buttigieg, Managing Director at TechGenix. “NetShelter’s positioning in the marketplace and their innovative integrated advertising program and TechGenix’s reach into the highly influential IT professionals and decision makers, clearly makes this a perfect match.”
Malta-based TechGenix Ltd sites are home to many of the industry's leading authors that share its commitment to helping millions worldwide meet the challenges of an ever-changing environment. With an eye on all the latest technologies, its sites consistently offer exclusive information of the highest quality to a community that requires and expects nothing less.
NetShelter, Inc. (www.netshelter.net) is the leading media representation company for highly influential technology, IS/IT and gaming sites. Since its inception in1999 the company has pioneered the concept of the vertical media network assembling the largest technology-oriented audience networks in the world and has helped leading interactive advertising agencies and marketers engage with their core target audience of technology and IT buyers and influencers, impact their purchasing decisions and achieve their branding and direct response objectives. Through its award-winning publishers the company receives over one billion monthly page impressions, providing total market coverage; from IT decision makers, developers, mobile professionals, business decision makers and developers to tech enthusiasts, consumers and hardcore gamers.
The NetShelter Branded Network (NSBN) enables marketers to engage their brand with loyal audiences of influential technology and IT properties through integrated advertising opportunities. NSBN launched in May 2006 has grown from 12 sites to over 65 highly influential technology and IT properties and is now the 2nd largest technology news property on the internet only behind CNET passing OSTG, IDG and Ziff Davis (according to comScore Media Metrics).
George H. Simpson
203.521.0352
georgehsimpson@att.net
